Social Media is a heaven for tourists more so than their actual destinations. People are excited about sharing their trip even before it has begun. Social media is playing a huge role in this technological interaction. Twitter, Facebook, YouTube, Pinterest and Flickr are just some of the platforms available to companies to connect with their consumers. Think of how many people like to ‘check-in’ at their location on Facebook, #hashtag their experiences on Twitter or upload their favourite memories onto Pinterest. The irony is that these things are happening whether or not travel companies are aware of it and each of these services offers them an opportunity to advertise their business free of charge. It is the ability of companies to understand how to grasp these opportunities that will make a difference.
Information on how to book, special events taking place and general material on how to make the users’ final experience a much more pleasurable one are all contributing towards an improved level of technology-led customer service. Selling tourism products and services online has changed from being just “price conscious” to being “an inspiration” to the consumer to travel. Responding to online conversations and delivering personal interaction are experiences that will be remembered by the user and encourage them to share their experiences with others.
Digital Marketing is now become the primary source of travel and tour related information for young people and the older generation alike.